We all know social media is powerful – But how powerful? We want to find out so we have set up a test. This test involves making a video offering $100 to a random stranger pulled from a random social media profile. The catch? We aren’t going to tell him… You [...]
Entries from April 16th, 2008
Second Tier Search Engines Are Your Friend
April 15th, 2008 2 Comments
Second tier search engines are commonly defined as any search engine that draws less than 10% of the search traffic. I define second tier search engines as search engines other than Google, Yahoo and MSN. Even though they are such a small part of the entire search volume they still can be a useful tool [...]
Tags: PPC · Search Engines · second tier · tier 2
Why haven’t you started blogging?
April 8th, 2008 No Comments
One thing that I tell everyone to do is start a blog. Blogging can bring in traffic for keywords you plan for (both long and short tail) and you will also see traffic from some keywords you never thought of – even after all the research, all the analysis, all the everything you thought [...]
Tags: blog · Blogging · how to blog · start a blog
PPC Rocks! Well Kinda…
April 4th, 2008 4 Comments
I say kinda, because PPC should be the last part of anyone’s online strategy. The goal of pay per click is to get users to your website with proper key word selection and compelling ad copy. I have always told clients that the goal of PPC is to get people to the party; it’s not [...]
Tags: Design · online branding · online media strategy · pay per click · PPC · SEO
SEO and Google – Arms Race
April 3rd, 2008 No Comments
A friend asked recently “If no one, outside of Google developers, know how the search engine indexes and ranks websites why do so many people give so much money to have their sites optimized?” No sooner had this left my friends lips did I say: “Because we do know.”
I then went on to explain that [...]
Tags: Google · SEO · Social Media
Basic Pay Per Click Terminology
April 1st, 2008 No Comments
When you’re just starting out in the pay-per-click (PPC) arena there are some very important terms you need to know and understand. Since we are going to be talking about these terms a lot in more advanced PPC posts in the future we thought it would be a good idea to write a referance [...]
Tags: how to do ppc · PPC · what is ppc · words to know in ppc