Entries Tagged as 'SEO'
PPC Rocks! Well Kinda…
April 4th, 2008 4 Comments
I say kinda, because PPC should be the last part of anyone’s online strategy. The goal of pay per click is to get users to your website with proper key word selection and compelling ad copy. I have always told clients that the goal of PPC is to get people to the party; it’s not [...]
Tags: Design · online branding · online media strategy · pay per click · PPC · SEO
SEO and Google – Arms Race
April 3rd, 2008 No Comments
A friend asked recently “If no one, outside of Google developers, know how the search engine indexes and ranks websites why do so many people give so much money to have their sites optimized?” No sooner had this left my friends lips did I say: “Because we do know.”
I then went on to explain that [...]
Tags: Google · SEO · Social Media