I say kinda, because PPC should be the last part of anyone’s online strategy. The goal of pay per click is to get users to your website with proper key word selection and compelling ad copy. I have always told clients that the goal of PPC is to get people to the party; it’s not [...]
Entries Tagged as 'pay per click'
PPC Rocks! Well Kinda…
April 4th, 2008 4 Comments
Tags: Design · online branding · online media strategy · pay per click · PPC · SEO
What is Pay Per Click Advertising?
March 31st, 2008 No Comments
Pay Per Click or PPC is a type of search marketing where advertisers pay every time their ad is clicked by an internet user. Users will see PPC ads on every search engine results page, often across the top or the right column. All of this space is up for grabs by bidding on what [...]
Tags: pay per click · PPC · what is pay per click