Second tier search engines are commonly defined as any search engine that draws less than 10% of the search traffic. I define second tier search engines as search engines other than Google, Yahoo and MSN. Even though they are such a small part of the entire search volume they still can be a useful tool [...]
Entries Tagged as 'PPC'
Second Tier Search Engines Are Your Friend
April 15th, 2008 2 Comments
Tags: PPC · Search Engines · second tier · tier 2
PPC Rocks! Well Kinda…
April 4th, 2008 4 Comments
I say kinda, because PPC should be the last part of anyone’s online strategy. The goal of pay per click is to get users to your website with proper key word selection and compelling ad copy. I have always told clients that the goal of PPC is to get people to the party; it’s not [...]
Tags: Design · online branding · online media strategy · pay per click · PPC · SEO
Basic Pay Per Click Terminology
April 1st, 2008 No Comments
When you’re just starting out in the pay-per-click (PPC) arena there are some very important terms you need to know and understand. Since we are going to be talking about these terms a lot in more advanced PPC posts in the future we thought it would be a good idea to write a referance [...]
Tags: how to do ppc · PPC · what is ppc · words to know in ppc
What is Pay Per Click Advertising?
March 31st, 2008 No Comments
Pay Per Click or PPC is a type of search marketing where advertisers pay every time their ad is clicked by an internet user. Users will see PPC ads on every search engine results page, often across the top or the right column. All of this space is up for grabs by bidding on what [...]
Tags: pay per click · PPC · what is pay per click